Technology / Design Guide

Design the perception, not just the pixels.

These first four principles establish a shared language for making spatial media legible, expressive and buildable.

01
Density

Density

Choose pixel spacing by viewing distance, spatial scale and the kind of image the audience needs to perceive.

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02
Depth

Depth

Use physical separation to make content readable as volume rather than as a stack of flat layers.

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03
Motion

Motion

Design movement for bodies in a space, not only for a camera looking at a screen.

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04
Rhythm

Rhythm

Shape repetition, pause and change so an installation has a recognizable pulse.

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