Technology / Design Guide
Design the perception, not just the pixels.
These four principles help project teams decide density, depth, motion and rhythm before choosing a product route or preparing an RFQ.
Density
Choose pixel spacing by viewing distance, spatial scale and the kind of image the audience needs to perceive.
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Depth
Use physical separation to make content readable as volume rather than as a stack of flat layers.
Read more -> 03
Motion
Design movement for bodies in a space, not only for a camera looking at a screen.
Read more -> 04
Rhythm
Shape repetition, pause and change so an installation has a recognizable pulse.
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